If your ICO white paper is not getting enough visibility. Then you should go with translation of your white paper and make it multilingual. Here are some ways how this will boost ICO visibility.
- STAY WITHIN THE LAW AND CONVEY YOUR IDEA
The future of ICO is currently undetermined. Some countries are trying to implement cryptocurrencies into their framework while others have banned digital currencies completely. In the former situation, it may be hard for you to use an ICO in some countries.
On the other hand, there is also good news too. The current laws and regulations concerning ICOs either don’t work or have a negative effect on the industry. Sometimes it is only possible to learn about the security token only with the help of a white paper.
This is the case in the United States and certainly not the first or last attempt to regulate cryptocurrencies. Consequently, multilingual white papers seem like the best solution to this problem as they can still convey information to other potential investors.
- LAUNCH A MULTILINGUAL WORD OF MOUTH
In order for your project to be discovered, you will have to launch a multilingual word of mouth which is possible with the help of a translated white paper.
The majority of developers nowadays prefer to post their white paper online usually on the website of their project. After that, the ICO itself follows and a link leads potential investors to the posted document that can be posted on one of the cryptocurrency forums.
If you make your white paper multilingual, it will have the potential to be discussed by more people speaking all kinds of languages. Such forums can have a viral effect on your white paper and you will be able to find investors much faster.
- REACH ALL THE TARGET AUDIENCE SEGMENTS
Obviously, you already know your target audience. However, you may not be able to reach all of its segments which can significantly affect your ICO visibility. With a multilingual white paper, on the other hand, you will be able to reach all the segments of your target audience.
It is crucial that you understand the basic needs and desires of your readers. Expressing what you offer in different languages can be challenging as each language has its own specifics. This is why translating your white paper with the help of a professional is so important.
- CREATE UNDERSTANDING WITH A GOOD TRANSLATION
As mentioned above, the cryptocurrency market is still fairly new and many people are wary of it. But those who do embrace it are the ones who truly understand and believe in it. If you potential investors to have this trust in and understanding of your ICO, you must translate your white paper.
Every person who studied English as a second language will tell you that they prefer getting information in their native language. In this sense, it is also a matter of respect when you make the extra effort to provide the paper in the relevant language. It helps build a relationship.
- MIX TECHNICAL AND NON-TECHNICAL EFFECTIVELY
Most people evaluating your ICO white paper will not be experts in the technical bits of the cryptocurrency industry. This means that making your white paper accessible to everyone is essential for your cryptocurrency project to succeed.
The potential investors who may know the technical terms in their language may not be as proficient in English. They will simply be confused and feel like they are missing out on something because they don’t understand all of the technical parts. Your translation will help you mix the technical and non-technical in a way that will help your investors understand everything easily.
All in all, boosting your ICO visibility is not that difficult once you understand why a multilingual white paper can do it so well. Follow the tips in this article and you will be on your way to finding the best investors for your cryptocurrency project.