With the steady growth of mobile users in the world, the market for mobile applications has also augmented significantly. Now there is an app for almost everything. According to recent studies by App Annie, Smartphone users who spend the most time on mobile applications come from South Korea, Brazil, Mexico, Japan and India, followed closely by the US and UK. In most of these countries, English is only a second language, which is why mobile app localization has become a crucial strategy for success. And this is why you need Language Service Providers (LSPs) to help you capture new users for your mobile apps.
Localization of mobile applications does not simply mean translating some content into the local language, but also makes your app easily accessible among the intended user group. According to a study called “The impact of App Translations” by Distomo, translating an app yields 26% more revenue and 128% more downloads for each country you localize for. This clearly demonstrates how app localization can give you access to a larger market. With the increasing number of Smartphone users, the market is only getting bigger.
The benefits of localization for apps are clear – reaching a huge share of potential users can provide an endless value for any business.
Extended customer base: A wider customer base automatically means unlimited sales possibilities.
Fast entry to the new markets: providing your app in multiple languages will increase your visibility among potential customers.
Better engagement levels and user experience: With the presence of their local languages, your users will be more comfortable with your app which increases their retention level.
Diversified customers: As mentioned above, app localization will give you access to a global market.
One of the key factors in building an ideal localization team for your mobile app localization is to rely on a professional language service provider. A reliable LSP will have the linguistic experience required to handle your language needs and can make your localization process simpler. Only a qualified and experienced LSP can completely take off the burden of localization from your shoulders and let you focus on your core business.
With years of experience in handling mobile app localization requirements for our clients, Valuepoint Knowledgeworks is well qualified to well-equipped to help you with all your localization needs. Our team of experienced linguists are experts in their respective fields and have been consistently delivering quality results for our clients every single time.