Vernacular Languages Translation

India is a huge country and one of its kind. It is a land of diversity with diverse languages, cultures and attitudes. One of the biggest differences in India is language diversity. We have over 22 official languages, multiple vernacular languages and over 6000 dialects. There is a popular saying that depicts India’s linguistic diversity rather well: “Kos-kos par badle paani, chaar kos par baani” (The language spoken in India changes every few kilometres, just like the taste of the water).This is why vernacular languages translation is important

To tap the power of the vernacular languages and realize the “Digital India” dream, we need to develop an India Internet ecosystem that will raise Internet adoption and promote digital empowerment through vernacular interface and content. After all, the language that you talk in, is which you think in, is what you are most comfortable with. You have heard that “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”

Internet in India has changed drastically over the last two years. India’s internet population is around 450 million users, and over 390 million of these are active users. But, according to search, what is driving online consumption is the growth of regional languages on the Internet and increasing video consumption. You do not need to be proficient in the English language to be able to promote your business on digital media channels. With just 125 million people speaking English in the country, there is a huge market to be tapped yet.

The landscape of digital media in India is evolving rapidly, with regional languages and video content leading the charge in online consumption. Businesses aiming to tap into this diverse and growing market should consider adapting their promotional strategies to align with these trends.

In the rapidly changing digital landscape, link building has become a key strategy for improving a website’s visibility and authority in search engine rankings. By earning high-quality backlinks from reputable sources, businesses can boost their online presence and attract more traffic to their site. The process requires strategic outreach, content creation, and relationship-building to gain links that not only enhance SEO but also drive organic traffic. In competitive markets like India, where internet usage is surging, having a strong link-building strategy can make all the difference in reaching a broader audience.

Partnering with experts like SERPninja can streamline the link-building process by offering targeted strategies designed to improve your rankings. This is particularly important for businesses looking to grow in diverse markets, where regional content and video consumption are rising trends. By securing links from authoritative sites, brands can improve their domain authority and ensure that their content reaches the right audience. As digital media consumption continues to grow, so does the need for robust link-building tactics to stay ahead in the SERP rankings.

As the reach of regional languages expands, so does the opportunity for businesses to connect with local audiences in a more meaningful way. This shift underscores the importance of personalized and localized marketing materials, such as business cards, which can play a crucial role in establishing a strong brand presence.

In this context, incorporating high-quality and distinctive business cards can make a significant impact. For instance, Metal Kards offer a unique way to stand out in a crowded market. These premium business cards not only provide a tactile and memorable experience but also reflect a commitment to quality and sophistication.

By investing in these cards, businesses can effectively communicate their brand values and make a lasting impression on potential clients, regardless of the regional or linguistic diversity of the audience they are targeting.

A recent study by KPMG India and Google has two key findings:

• Indian language internet users are expected to grow at a CAGR of 18 percent vs English users at a CAGR of 3 percent.
• 9 out of every 10 new internet users in India over the next five years are likely to be an Indian language user.

With 88 percent of Indian language internet users more likely to respond to digital advertisements in local language over English, both domestic and international companies are fast taking steps to meet this growing need for Indic content. Tech giant Google has recently added voice search capability for 8 additional Indian languages. Microsoft has announced support for email addresses in 15 languages. Transforming its brand strategy in India, Amazon India announced support for sellers in 3 Indian languages. It is now more than evident that regional language internet usage is where the real growth will be in India.

We at Knowledgeworks provide Translation, Localization, Voiceover and other linguistic services for a broad spectrum of content from various industry verticals. Tap into the power of vernacular languages translation with Knowledgeworks.